PR and Outreach for DigiSkills.pk
Epiphany conducted a nationwide PR and outreach campaign for Ignites flagship program called DigiSkills.pk aimed at training Pakistanis in the future of work. This comprised devising a 360-degree marketing campaign including digital, physical and traditional media channels, brand development and advocacy with parents, students, academic and institutions to start nurturing talent for the digital world. Epiphany assessed the various target audiences and designed workshops, panel discussions, roadshows, information sessions, and launch events to advocate for digital literacy, freelancing and pursuing other skills for future of work. Epiphany also conducted focus group discussions with different target segments to come up with the tagline – Sara Jahan Hamara, the mascot – Silly, and the brand identity of the program. To date more than 1.5 million trainings have been imparted.
108 Launch Events, Roadshows, Information Sessions and Workshops | 5,902 Males and 5,704 Female Sensitized | ___ Cities Across Pakistan